Well what do you know… it seems the ladies not only like Pinterest … they trust posts on Pinterest too
According to BlogHer’s annual study on women and social media, when asked whether they trusted different social media sources, 81 percent of women representing the general U.S. population said they trusted blogs and Pinterest, while 67 percent said they trusted Facebook and 73 percent said they trusted Twitter. (The questions were asked of those who indicated that they used each of the social media services.)
We’ve heard for the last several months that women like Pinterest – that the majority of users are ladies. According to my good friend Beth Becker who has become the unofficial Pinterest expert the site is used primarily women in the midwest and southeast. (Actually Beth mentioned this in passing not at the link but… still read the above link)
Interestingly, Pinterest is also becoming more powerful than the Twitter when it comes to referral traffic:
A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter.
Check out this graph – it’s even bigger than Google+. Eeek! Embarrassing!