Caused trouble yesterday with the ladies. Made it on Maddow.
Well what do you know… it seems the ladies not only like Pinterest … they trust posts on Pinterest too
According to BlogHer’s annual study on women and social media, when asked whether they trusted different social media sources, 81 percent of women representing the general U.S. population said they trusted blogs and Pinterest, while 67 percent said they trusted Facebook and 73 percent said they trusted Twitter. (The questions were asked of those who indicated that they used each of the social media services.)
We’ve heard for the last several months that women like Pinterest – that the majority of users are ladies. According to my good friend Beth Becker who has become the unofficial Pinterest expert the site is used primarily women in the midwest and southeast. (Actually Beth mentioned this in passing not at the link but… still read the above link)
Interestingly, Pinterest is also becoming more powerful than the Twitter when it comes to referral traffic:
A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter.
Check out this graph – it’s even bigger than Google+. Eeek! Embarrassing!
At the suggestion of someone on one of the lists somewhere I am quickly coming around to the idea that the solution for activism and mobilization on Pinterest is to add an activism category. . . so… Please repin my lobbying graphic!
After an un-conference on net tools for activism and campaigns, I decided to embark on the Pinterest Experiment. While I have indeed created the political pin board – I have also created a design/architecture pin board that has now enabled me to geek out to an extreme. For those late nights and early mornings when I am stumbling the “architecture” category, I now have an opportunity to pin up my favorites and easily refer back to them, share them with my fellow addicts, and collect them for my other addiction, designing modern houses on the Sims.
Will this be my downfall? I think perhaps.
During an interesting day with @Ravenb @cksieloff @banditelli and then @melissaryan while participating at #Roots12 we began a conversation about Pinterest. Pinterest, if you didn’t know, is a site similar to a pinbaord where users can upload or tag a photo that are all placed on the “online pinboard.” Many use it for design or fashion and predominantly the demographic of users is female. Consequently, the online community views the website as a girly BS site – except it’s kind of become a thing, leaving many male online folk to scratch their head with this girly site. In a great piece How to stop being a pinterest sexist we learned
Whether or not Pinterest is a site “for women,” women make up 70%–80% of its user base and 97% of its fans on Facebook. That’s just the current reality. Meanwhile, men still do a majority of the tech blogging…and most of the men in the tech blogging world missed the boat on Pinterest. They didn’t get it, they thought it was “just for women,” and they dismissed it.
Until recently, that is. Now that Pinterest is The Next Big Thing, everyone’s scrambling to catch up. Except so many of the articles being written about Pinterest now — especially (but not exclusively) those written by and for men — are still off-point, and sometimes? Just plain offensive.
So… my mission, and yes I have chosen to accept it, is to figure out how we can use Pinterest as an online organizing tool. So…. here’s my Pinterest …. Thus far I’ve preloaded it with all sorts of political whatnot focusing specifically on cute things and women’s issues. I put cute things on because… well… I like cute things. We’ll see how it works out. Here we go.